eBooks & Guides
Additional Resources
Equity - A Complete Guide for Hiring Managers
Use our Equity Guide for Hiring Managers to understand the typical equity offered in compensation packages for various Sales and Marketing positions and to help understand the typical equity to grant to different levels of employees as you scale your team.
The Resume Handbook
Resumes remain a top priority when it comes to applying for jobs. LinkedIn and other online tools are supplements. This guide lays out the top tips and tricks for building a sales resume guaranteed to make the hiring manager take a second look.
Download our handbook to learn more building the perfect resume.
Our Guide to Becoming a Go-to-Market Marketer
You’re creative and analytical, you love both a checklist and a brainstorm, you’re forward thinking and spontaneous. You are a Go-to-Market Marketer. In a Go-to-Market role you will be working closely with Sales, Product, and Engineering to drive awareness and increase revenue.
Download our infographic to learn more about our advice for transitioning into a Go-to-Market Marketing role.
Our Guide to Being a Customer Success Manager
Welcome to Customer Success! Maybe you were looking to take this path from the start or maybe you found yourself gravitating towards Customer Success after time as an Account Executive. In this post sales role you will be focusing on onboarding, implementation, training, support, and renewals.
Download our infographic to learn more about our advice for transitioning into a Customer Success Manager role.
Why Customer Success Managers Are Your Most Important Hire of 2020
Customer Success Managers (CSM’s) are a relatively new addition to the traditional scaling model of a sales organization. Where traditionally, an Account Manager would manage the customer from the closing phase all the way through upselling and retention, the modern Customer Success Manager is a separate role.
Download our guide to learn more about the Customer Success Manager role and how they can ensure customer retention and growth within your organization.
Our Guide to Becoming an Enterprise Account Executive
Moving on up! You did your time as an Account Executive (AE) and you’re looking to take on bigger deals and drive forward current relationships into long term partnerships as an Enterprise Account Executive (EAE).
Download our infographic to learn more about our advice for transitioning into an Enterprise Account Executive role.
Our Guide to Becoming an Account Executive
Congratulations! You’re ready to move from a Sales Development Representative (SDR) to an Account Executive (AE). At this stage in your career you’ll be building your own book of business, overseeing demos, and negotiating terms.
Download our infographic to learn more about our advice for transitioning into an Account Executive role.
An Introduction to Hiring for Modern Sales Operations Manager
A Sales Operations Manager’s job is to help optimize a sales team’s operations and maximize on a company’s growth. Incorporating the new technologies that play a crucial role in sales efforts is a key function of the Sales Operations Manager.
An Introduction To Hiring For the Modern CSM
Customer Success Managers are a unique breed: They need to have the right combination of technical ability and customer-facing experience to manage demos and implementations with customer feedback. In this eBook, you'll learn who they are, what they do, and what you should pay them. Also included is an in-depth interview with New Relic on how they built their Dream Team of CSMs.
An Introduction to Hiring for the Modern Sales Engineer
A Sales Engineer communicates to your customers everything they need to understand to successfully implement and utilize your product. In this eBook, we offer an in-depth look into the Sales Engineering role and provide insights you can use to build or scale your own Sales Engineering team.
Sales Team Accelerator Tool Kit
The Betts Recruiting “Sales Team Accelerator Toolkit” is designed to assist companies that have received venture capital to grow their sales teams quickly and efficiently. This eBook is comprised of four modules: Situational Analysis, Objective Orientation, Game Plan Construction, and Execution Plan.